The latter was, among other reasons, because the springs and frames were actually manufactured by a subcontractor. In 2000, a Swedish court ruled that Hästens was not allowed to advertise with phrases such as "The finest beds in the world" and "due to, we can offer 25 years' warranty on springs and frames". 2015 - Hurun Report: The Best of the Best Awards 2015.2011 - Palme d'Or de la Literie de Prestige.2010 - Wallpaper* Design Award Best Bed.2006 - Swedish Trade Council Export Award & Best International Growth Company by Ernst & Young.1952 - Purveyor to the Swedish Royal Court.Hästens currently operates retail stores around the world in locations such as: Stockholm, London, Paris, Amsterdam, Zurich, Frankfurt, Barcelona, Bari, Brussels, New York, México City, Beijing, Taipei and Seoul. At the time the brand was marketed in 22 countries, the largest markets being Sweden, Netherlands, Switzerland, China and the United States. In 2006, Hästens was awarded the Swedish Trade Council's annual export award. The blue check pattern is a registered trademark for Hästens beds and is protected. In 1978, Jack Ryde designed Hästens' blue check pattern that was presented for a furniture trade fair. It was designed by Erskine in 1948 and he also designed the further expansion of the factory in 1998, in Köping where the company is still located as of 2019. In 1939, British architect Ralph Erskine (1914–2005) travelled by bicycle to Sweden, where he later met David Janson who commissioned him to build the Hästens Factory, which was one of the first buildings that he designed in Sweden. The business of making beds took off and they were soon producing more beds than saddles. Per Thure started a company together with his son David Janson. In the late 1800s, the family moved to Hed and Pehr Adolf's son Per Thure Janson decided to follow his father's path in becoming a master saddler. At that time, becoming a master saddler in Sweden required the certificate to be issued by the King himself. Master saddlers were also makers of mattresses, since horsetail hair was an essential material for the pads that went into the carriage. Pehr Adolf Janson (1830-1885) was awarded his master certificate in 1852 by King Oscar I of Sweden. Hästens commissioned this 2013 commercial with Dutch attorney Bram Moszkowicz to show how solid their new guarantee policy is. The company continues to manufacture all beds in its factory in Sweden. By 1952, a century after its foundation, they had become the official bedding supplier of Sweden's royal court, a title they share with IKEA since 1984. David Janson shifted their focus in the early 1900s from making saddles to making beds. The company was founded by Pehr Adolf Janson in 1852 as a saddler business and is a family-owned company. Hästens retail stores also sell branded premium bedlinen, pillows, duvets and accessories. Hästens manufactures beds and mattresses by using materials such as cotton, horse hair, wool and flax. Hästens Sängar AB, or simply Hastens ( Swedish pronunciation:, Swedish for "The horse's" as in "the horse's beds"), is a Swedish manufacturer established in 1852, that produces and trades in beds, bed linen, pillows and lifestyle accessories. High-end Mattress/ beds, bedding, accessories Jan Ryde (Executive Chairman & Owner), Robert Carlén (CFO).
0 Comments
Leave a Reply. |